GeoLens was created by digital marketers and AI search researchers who saw the shift to generative search coming before most agencies had even heard of GEO.
When ChatGPT launched web search, we watched traffic patterns shift in real time. Websites that AI engines trusted started gaining citations. Sites that AI couldn't parse or verify started disappearing from AI answers entirely.
Most agencies told clients to "wait and see." We built a tool to measure it. The GeoLens free audit was the first publicly available tool to score a website's AI search visibility across structured criteria — before the term "GEO" had even caught on.
That head start means our GEO methods are grounded in real data from thousands of audited sites, not borrowed SEO frameworks painted with an AI brush.
Generative Engine Optimisation (GEO) is the discipline of optimising website content so that AI-powered search engines — including ChatGPT, Google Gemini, Perplexity AI and Bing Copilot — include your website in their generated answers.
Traditional SEO targets rankings in search engine results pages (SERPs). GEO targets citation — being the source that an AI cites when a user asks a question in your category. As AI-generated answers become the default entry point for search, GEO citation is the new first-page ranking.
GEO works by strengthening six key dimensions: AI Citability & Visibility, Brand Authority Signals, Content Quality & E-E-A-T, Technical Foundations, Structured Data, and Platform Optimisation. GeoLens measures all six in every audit and provides specific, actionable recommendations for each.
Unlike traditional SEO, GEO is not about keyword density or link volume — it is about being a trustworthy, well-structured, authoritative source that AI systems are confident citing in front of their users.
Every recommendation is grounded in audit data. We don't guess what's wrong with your GEO — we measure it first, then fix exactly what the data shows.
We never recommend actions that risk your SEO rankings. Every GEO improvement is designed to lift both channels simultaneously.
Our GEO criteria are validated against actual AI model behaviour — not extrapolated from SEO theory. We test changes and measure citation outcomes.
Every audit report explains exactly how scores are calculated and why. No black boxes — just clear, actionable findings with severity labels.
The audit tool is free because every business deserves to know where they stand with AI search — not just those who can afford a consultant to find out.
AI models update constantly. GEO that works today may need adapting in 90 days. We build monitoring into every service engagement so you're never caught off guard.
ChatGPT launches web search. We start tracking which websites get cited in AI answers — and why. Patterns emerge that don't match conventional SEO wisdom.
We formalise 8 GEO criteria based on observed citation patterns across ChatGPT, Gemini and Perplexity. Testing begins across hundreds of client sites.
The free GeoLens audit tool goes live — the first publicly accessible tool to score AI search visibility across structured criteria. Thousands of audits run in the first month.
AI Overviews now appear on the majority of informational queries. GeoLens expands to include platform-specific scoring, crawler access analysis and done-for-you services.