Your SEO keeps you ranking on Google. GEO gets you cited in AI answers. Together, they cover every way your customers search today.
Search is splitting between traditional results and AI-generated answers. You need to win both.
SEO targets your ranking in Google's traditional search results — still responsible for the majority of web traffic today.
GEO targets your citation in AI-generated answers from ChatGPT, Gemini, Perplexity and Google AI Overviews. A fast-growing share of all searches now start here.
Many optimisation signals improve both channels simultaneously — making the combined approach more efficient than pursuing them separately.
Google's core quality signal is also the primary trigger for AI citation. Strengthening E-E-A-T improves both channels simultaneously.
JSON-LD schema helps Google understand your content for rich snippets and makes it machine-readable for AI engines. One implementation, double the benefit.
Comprehensive, well-structured content ranks better in traditional search and is more likely to be cited by AI systems looking for authoritative sources.
Domain authority and quality backlinks remain important signals for both Google's algorithm and AI training data.
We don't ask you to throw away your SEO strategy. We build GEO on top of what's already working.
We start with a full GEO audit alongside your SEO data to identify where the two strategies overlap and where specific GEO work is needed.
Every optimisation is prioritised based on its combined SEO + GEO impact. Actions that lift both channels are tackled first for maximum efficiency.
GEO implementations are designed to complement your current rankings — never put them at risk.